Growth Marketing Manager - Healthtech Platform, Start-Up
Drive growth at Cared, Australia’s healthtech pioneer. Lead marketing campaigns, shape strategy, and make a real impact in a fast-paced, innovative, and collaborative startup environment.
About Us
CARED is a trailblazing health-tech company on a mission to bridge the gap between clients and exceptional allied health professionals. We're crafting a seamless platform that empowers individuals with disabilities and health needs to connect with top-tier therapists, supported by robust operations and a bold vision. Our lean, dynamic team is fueled by ambition and innovation, and we're accelerating growth to meet surging demand. If you're passionate about disrupting outdated systems, fostering high-impact teams, and driving real-world change, this is your chance to build the future of healthcare from the ground up.
About the Role
As our Growth Marketing Manager, you’ll be the engine behind Cared’s growth. You’ll build brand awareness, create engaging campaigns, and drive lead generation across multiple channels. Your work will directly impact how Australians discover and access our services.
Key Responsibilities
- Develop, own, and execute high-performing growth marketing campaigns across digital and traditional channels, from ideation to execution and analysis
- Use data-driven insights to refine, optimise, and scale campaigns continuously
- Build and maintain a consistent, compelling brand identity across all marketing channels, including the website and promotional materials
- Collaborate with marketing and operational teams across the group to share ideas and align initiatives
About You
- Proven ability to own projects end-to-end with a hunger to deliver results
- At least 5 years of experience in growth or performance marketing, ideally in fast-paced start-up or scale-up environments
- Deep experience with key platforms, including Google Analytics, Meta, and LinkedIn, with a strong understanding of performance marketing metrics
- Exceptional organisational skills and ability to manage multiple campaigns simultaneously
- Strong interpersonal, negotiation, and communication skills
- Detail-oriented with a passion for creativity and driving measurable growth
Why Join Us
- Shape the growth strategy of a pioneering healthtech platform
- Work in a collaborative, fast-moving environment where your ideas make an immediate impact
- Based at our vibrant Pitt Street hub with 2 days WFH per week
- Help build and scale a groundbreaking startup from its early, exciting days
- Thrive in a fast-paced, supportive, entrepreneurial culture where innovation is rewarded
- Directly influence how we deliver and expand services, making a tangible difference in people’s lives across Australia
Ready to lead the transformation of health and care? Apply now and let's build the future together.
- Locations
- Sydney
- Remote status
- Hybrid
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